Insights
Clear thinking, written down.
Practical marketing thinking you can act on, no jargon, no filler.
How to rank in Google's AI Overviews
UK searches about AI Overviews have grown more than fivefold in a year. Here's how the answers get chosen, and how to become one of the sources they cite.
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How much do Google Ads cost in the UK? An honest answer
Whatever you like. That's the trap. The real question is what a click costs in your market, and what that click turns into. Here's the maths, with real numbers.
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Local SEO: own your area before your competitors do
For depot, showroom and service businesses, the local pack is the highest-intent shelf on the internet. Eleven years of local marketing, distilled into the moves that matter.
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How to choose a digital marketing agency
I've hired agencies, fired agencies, and now I run one. Here's what I'd look for, and the red flags I'd run from, written from both sides of the table.
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