Attract.
Owned hire searches. SEO and PPC were built around what tradespeople actually search (kit, location, availability) so Smiths showed up first in every catchment it entered.
Case study · Equipment hire
From local hire company to national success.
Founder track record: delivered with TRIO co-founder David Turner as Smiths Hire’s Sales & Marketing Director for 11 years.
6 → 19
Depots, from a Lancashire local to national coverage by 2026
11 yrs
At the helm of sales and marketing, inside the business
Full stack
Sales management, brand, design, website, SEO, PPC, social, signage, livery and print
The challenge.
Smiths Hire was a respected local tool and plant hire business in a market dominated by national chains. Growing meant winning twice: being found by every construction business searching for kit today, and being trusted enough to keep them tomorrow.
That takes more than ads. Every touchpoint (depots, trucks, brochures, website) had to look and feel like one confident national brand, years before the depot count caught up.
Imagery: Smiths Hire.
The approach
Four stages. Local roots, national reach.
Engage.
Branded everything that moves. Livery, signage, print and social carried one identity. Every truck on the motorway became an advert; every depot opening arrived looking established.
Convert.
Made booking the fast lane. The ‘Go Digital, Get Priority’ push moved hire online: book online, get fast-tracked. A clear reason to convert, baked into the service itself.
Grow.
Compounded depot by depot. The playbook repeated across each new territory: 6 depots grew to 19 by 2026, taking a local name to national success.
Your brand could be the next story.
Whether it’s a revival, a relaunch or growth from a standing start, it begins with one honest conversation.