Attract.
Opened new channels. A strategic revamp of the digital mix found buyers earlier in their project, not just at the last-click auction everyone else was bidding on.
Case study · E-commerce
Designer bathrooms meets business success.
−£0.54
Cost-per-conversion, down on the same monthly spend, roughly 35 more conversions a month, immediately
£10,000 p/m
Additional revenue, every month
+23%
Average order value, the result of better user experience, reworked landing pages and product grouping
The challenge.
Clickbasin sells designer bathrooms online, a considered purchase in a market where every click is contested and comparison shopping is one tab away.
Ad spend had plateaued: more budget wasn’t producing more orders. The brief was to get more from the same spend: new digital channels, a strategic revamp, and meticulous testing.
Imagery: Clickbasin.
The approach
Four stages. Same spend, exponential results.
Engage.
Regrouped the range. Product grouping and landing pages were reworked around how people actually shop for a bathroom (by room, by style, by project), not by SKU list.
Convert.
Tested meticulously. Continuous testing cut cost-per-conversion by £0.54 on the same monthly spend: roughly 35 extra conversions a month, immediately.
Grow.
Compounded the gains. Better experience lifted average order value 23%, and the combined effect added £10,000 in revenue every month: exponential results from the same budget.
Your brand could be the next story.
Whether it’s a revival, a relaunch or growth from a standing start, it begins with one honest conversation.