Attract.
Fixed the plumbing first. Better systems meant the right audiences actually heard about the right events and publications: segmentation replacing scattergun sends.
Case study · Financial media & events
3x growth in the financial events space.
3.1x
Engagement and events attendance across the business' flagship events, all year
1.5x
Ad revenue increase across all five publications, via smarter layout
76%
Increase in email conversion, despite using the same database and budgets
The challenge.
Barcadia Group runs five financial publications and a calendar of flagship industry events. The products were strong; the systems and communications around them hadn't kept pace.
Attendance needed boosting, ad inventory undersold, and email (the engine of event marketing) was converting poorly from a database that had plenty more to give.
Imagery: Barcadia Group.
The approach
Four stages. Better systems, bigger rooms.
Engage.
Improved every touchpoint. Clearer communication and smarter publication layouts lifted both reader engagement and the value of every ad position: ad revenue rose 1.5x across all five titles.
Convert.
Rebuilt email to sell. Customer-first email flows converted 76% better from the same database and the same budgets: no extra spend, just sharper thinking.
Grow.
Grew the flagship events. Engagement and attendance reached 3.1x across the year’s flagship events: 3x growth in the financial events space, built to last.
Your brand could be the next story.
Whether it’s a revival, a relaunch or growth from a standing start, it begins with one honest conversation.